TRIPADVISOR

The ASK

 To build a new Brand identity that captures the value TripAdvisor brings to everyone who has ever packed a bag, hoping to have the best trip possible.

 

 

The SOLUTION

 Capture the essence of what it feels like to travel, the important role travel plays in a well-rounded life, and the strong bond that the world travel community has created.

 

 

The RESULTS

 A brand identity that the entire TripAdvisor organization was proud to stand behind.