SiriusXM Onboarding Journey

 

The ASK

Develop a new onboarding stream for net-new SiriusXM app trials, integrating the tone and design elements of the brand refresh, showcasing the updated personalization features and content exclusivity of the app.

 

 

The SOLUTION

A consistent email stream that leans into a conversational experience for the user. Instead of selling them on the app, we educate and encourage, using animation to create excitement and aid in storytelling.

 

 

The RESULTS

Engagement increased dramatically compared to the BAU we were replacing with this update. In particular, educational touches showed a 10% increase in click-throughs.